Enterprise & SERM
Uber — CEE Search Reputation & SEO Management
Comprehensive Search Engine Reputation Management (SERM) and international SEO strategy for Uber across 7 Central and Eastern European markets to neutralize negative organic search results and dominate brand and non-brand query rankings.
Key results in numbers
2,897+
brand mentions monitored
1,500
search queries tracked
75
localized social assets
up to 20%
fewer negatives in TOP-10
965+
quality backlink groups
Project brief
Neutralize negative TOP-10 search results for key brand and driver-recruitment queries and build a controlled content ecosystem across 9 languages in the CEE region.
What we did
- Multi-regional SERP audit: continuous monitoring of high-intent job and brand queries across 9 languages.
- SERP neutralization: displacement of pejorative and negative media results from TOP-10 using targeted satellite profiles, high-authority press releases and micro-portals.
- Domain and asset capture: securing 7 strategic local domain assets and launching 75 localized social channels.
- Non-brand SEO growth: promoting priority driver recruitment and mobility keywords across target CEE cities.
Results & highlights
2,897+ brand mentions monitored and analyzed.
1,500 search queries tracked across Google.
75 localized social media assets created (FB / Twitter satellite network).
Up to 20% reduction of negative search results in TOP-10 SERP (e.g. uber compromising, uber close).
965+ quality backlink groups acquired for regional SEO.
Report highlights
Afina
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